Business Location Optimization

The air smells like wet concrete and ozone today. It is the scent of a city that never stops moving. For those of us who live in the hyper local layer, this movement is a constant stream of spatial data. I spent three months fighting a hard suspension for a plumbing client whose listing was … Read more

Fixing the Brand Confusion After a Business Merger I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin, … Read more

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. The algorithm saw two entities at one coordinate … Read more

Have you ever noticed your business pin vanishing from local map results just when you needed them the most? I remember the sinking feeling in my stomach when, after weeks of effort, I logged into my business profile and saw the dreaded absence of my pinpoint on the map. It was a lightbulb moment—realizing that … Read more